Hooked

Business & Economics / Marketing / General, Business & Economics / Strategic Planning, Ebook, Psychology / Applied Psychology

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

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Hooked


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Author by : Susan C. Boyd
Languange Used : en
Release Date : 2009-09-01
Publisher by : University of Toronto Press

Boyd explores over a century of American, British, and Canadian films containing fictional representations of

Hooked


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Author by : Nir Eyal
Languange Used : en
Release Date : 2014-11-04
Publisher by : Penguin Canada

How do successful companies create products people can't put down? Why do some products capture widespread att

Hooked


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Author by : Howard Brody
Languange Used : en
Release Date : 2008
Publisher by : Rowman & Littlefield

This book explores the controversial relationship between physicians and the pharmaceutical industry, identifi

Hooked


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Author by : Clare Gee
Languange Used : en
Release Date : 2011-01-25
Publisher by : Random House

In Hooked, reformed addict Clare Gee draws on her own experiences of cocaine addiction, alcoholism and prostit

Hooked


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Author by : Les Edgerton
Languange Used : en
Release Date : 2007-03-29
Publisher by : Writer's Digest Books

The road to rejection is paved with bad beginnings. Agents and editors agree: Improper story beginnings are th

Hooked


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Author by : Cathy Yardley
Languange Used : en
Release Date : 2017-10-10
Publisher by : Swerve

For the first time on sale, fall under the spell of Cathy Yardley's fairy tale novella in her Fandom Hearts se

Hooked


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Author by : G. Bruce Knecht
Languange Used : en
Release Date : 2007-05-15
Publisher by : Rodale

This modern pirate yarn has all the makings of a great true adventure tale and explores the ways our culinary

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