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Mastering Trademark And Unfair Competition Law


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Author by : Lars S. Smith
Languange Used : en
Release Date : 2013
Publisher by :

Mastering Trademark and Unfair Competition Law provides a clear and concise presentation of the basic principles underlying and the challenges facing a student or practitioner of trademark law in a di

Mastering Customer Value Management


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Author by : Ray Kordupleski
Languange Used : en
Release Date : 2003
Publisher by : Customer Value Management I

There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management

Race Sport And The American Dream


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Author by : Earl Smith
Languange Used : en
Release Date : 2013
Publisher by :

Race, Sport and the American Dream reports the main findings of a long term research project investigating the scope and consequences of the deepening relationship between African American males and t

Trademark And Unfair Competition Law In A Nutshell


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Author by : Mark D. Janis
Languange Used : en
Release Date : 2013
Publisher by : West Academic Publishing

This text provides a comprehensive treatment of trademark, unfair competition, and related areas, with international and Internet issues integrated throughout.