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Advanced Web Metrics With Google Analytics

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Author by : Brian Clifton
Languange Used : en
Release Date : 2012-03-30
Publisher by : John Wiley & Sons

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used

Practical Web Analytics For User Experience

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Author by : Michael Beasley
Languange Used : en
Release Date : 2013-06-21
Publisher by : Newnes

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach